Letchworth State Park Posters

Image of the Letchworth State Park information poster showcasing points of interest of the park with a map of the park in the center of the poster that's the length of the poster, with location info on the side of the map.
Image of the of the Letchworth State Park history poster showing a timeline of park history in four categories: "Historical Era, William P. Letchworth Era, Early Park Era, and Modern Park Era."

Two posters that showcase Letchworth State Park, located about an hour south of Rochester, NY showcasing some points of interests and history in the area that works together in a system.

Task/Objective

The task was to create two posters of Letchworth State Park that showcases points of interest and history within the park. My goal was to provide information to not only people who may have already visited the park previously, but also have people unfamiliar with the park be provided information that could encourage them to visit the park. The posters can also be designed for usage as a park sign or poster for a visitor center.

Research and Development

Some photos I took while in Letchworth doing research. I also took pictures of the information kiosks to help me with gathering history. I also used online and book sources to gather images and other information.

Image of early sketches of the Letchworth State Park posters, showing a history poster and map.
Image of Letchworth State Park History sketch in it's early stage.

Early sketches of the posters. I knew at the start one poster would feature a map, but the timeline would be changed throughout the project.

Graphic image showcasing the typeface Interstate.
Interstate
Graphic image of Neuzeit Grotesk featuring a paragrath from the poster, starting out with "Opened in 2021, this first-of-its-kind experience is designed for visitors with autism or other range of disabilities to experience nature."
Neuzeit Grotesk

The two typefaces that I used for the project, Interstate for headings and Neuzeit Grotesk  for body text.

Image of the two Letchworth State Park Posters from 2022 against a blue background.
Initial finalized version of the posters from 2022. While I really liked how they turned out, I thought they could've been improved upon to make them look even more professional.

Final Posters

Image of the Letchworth State Park information poster showcasing points of interest of the park with a map of the park in the center of the poster that's the length of the poster, with location info on the side of the map.
Final first poster featuring a map of Letchworth and points of interests.
Image of the of the Letchworth State Park history poster showing a timeline of park history in four categories: "Historical Era, William P. Letchworth Era, Early Park Era, and Modern Park Era."
Final second poster that is a timeline of four separate eras of the park.
Image of both Letchworth State Park Posters together against a dark green background.
Both posters together.

Dark Versions

As a personal challenge, I decided to create an alternative, darkened color variant of the Letchworth posters that works against a black background. With some color changes, the content really pops out.

Image of the dark variant of the Letchworth State Park information poster showcasing points of interest of the park with a map of the park in the center of the poster that's the length of the poster, with location info on the side of the map.
Finalized darkened map poster
Image of the dark variant of the Letchworth State Park history poster showing a timeline of park history in four categories: "Historical Era, William P. Letchworth Era, Early Park Era, and Modern Park Era."
Finalized darkened map poster.
Image of both dark variants of the Letchworth State Park posters against a dark green background.
Both darkened posters together.