Move Along Rebrand (Brochure)
Move Along started in Syracuse in 1979 as a basketball wheelchair team known as the Syracuse Flyers. Now they offer sled hockey, paddling, cycling, and tennis for those with disabilities. They now serve those outside of Syracuse, now serving Oswego and Central New York.
Xandria Heidrich, Amanda Macey, Jennifer Zang, and I were tasked to rebrand Move along to help further showcase their values, missions, and campaigns to further persuade people to support their cause. My task after crafting a new design system was to design an informational brochure that highlights activities they offer that goes with this new rebrand.
When we first took up the task, one problem we notice immediately, is that their branding made it look like a medical company rather than a sports brand. We redesigned it to make the brand have a fun, playful atmosphere.
I created a brochure that highlights a selection of Move Along’s activities, and a quick overview of the company. Along having it designed with the new branding, I designed this brochure where it can be found at event tables Move Along participates at, or at community centers or rest stops in the Syracuse area.
Other Deliverables
As part of the project, other deliverables besides the brochure was created. These below were created by other members of the team that all work in a system.
