WADAIKO Seven Deadly Sins Advertising

Experimental advertising posters for an fictional WADAIKO special performance with the theme of the seven deadly sins. Of the seven, three were created, Warth, Envy, and Sloth. The posters created goes along with the branding of WADAIKO, a taiko drumming club at the Rochester Institute of Technology. It is designed to work in print as well as social media.

Final Design

Image of a WADAIKO Seven Deadly Sins Design representing Wrath. Text reads, WADAIKO Presents The 10th Anniversary Performance - Our TRUE emotions on fully display. Saturday, April 11 @ 7 P.M., RIT Ingle Auditorium, Tickets $10 at WADAIKO.com. The imagery contains a naga drum in the foreground with a person about to hit the drum, with anger, with a bachistick.
Wrath
Image of a WADAIKO Seven Deadly Sins Design representing Envy. Text reads, WADAIKO Presents The 10th Anniversary Performance - Our TRUE emotions on fully display. Saturday, April 11 @ 7 P.M., RIT Ingle Auditorium, Tickets $10 at WADAIKO.com. The imagery contains two people playing the drums normally with somone in the background is upset that he isn't playing.
Envy
Image of a WADAIKO Seven Deadly Sins Design representing Sloth. Text reads, WADAIKO Presents The 10th Anniversary Performance - Our TRUE emotions on fully display. Saturday, April 11 @ 7 P.M., RIT Ingle Auditorium, Tickets $10 at WADAIKO.com. The imagery contains two people playing a drum with a naga drum on it's side with one person on the left, and the other on the right. The person on the left is playing normally while the person on teh right is very tired and unprepared.
Sloth

Print Posters

Examples of how the design would appear as a poster that would be hung up around the RIT Campus.

Mockup of a WADAIKO Seven Deadly Sins poster, representing Wrath. A drum is in the foreground with a person angrily about to hit the drum with a bachi.
Mock up image of two WADAIKO Seven Deadly Sins posters, being Envy and Sloth. Envy is on top while Sloth is only partly visible.

Instagram Post

THe Poster design translated seamlessly into an Instagram Post with little to no changes needed to the overall design.

Instagram Mockup of a WADAIKO Seven Deadly Sins, post representing Wrath. A drum is in the foreground with a person angrily about to hit the drum with a bachi.
Instagram Mockup of a WADAIKO Seven Deadly Sins, post representing Envy. Two people are playing the drums while someone in the background is not playing, pouting that he isn't playing despite in uniform.
Instagram Mockup of a WADAIKO Seven Deadly Sins, post with two people between a taiko drum on its side representing Sloth. The taiko drum is on its side with the person on the right looking tired and unprepared.

Mockup designed by s.salvador / Freepik, modifications done by Thomas Griebel.

Huge thanks to WADAIKO for their help with this project!

Note: This is a separate project created on my own and separate from WADAIKO work. To see work that I have created for WADAIKO, click here.

To learn more about WADAIKO, click here.